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Company Profile
Equipment Africa > Company Profile

Equipment Africa is owned by Sean Joubert. He has been involved in the supply of automotive equipment since 1993. Joubert began his career working for Integrated Marketing selling Beissbarth ,Sicam and Rema Tip Top Tyre Repair Equipment. During his time at Integrated Marketing, he achieved the position of National Sales Manager.

In February 1999 Joubert started his own Company Namely S.O. Equipment Africa. The company has grown from strength to strength over the last 10 years. The company focuses on all aspects of the automotive market, supplying all the major metropolitan areas as well as being very strong in the rural areas.

Equipment Africa proudly supplies equipment to the Biggest Tyre Shop in the World namely; Malas Drivestyle Centre in Pretoria. Equipment is also supplied to some of the most modern Motor Dealerships as well as to some of the OE Manufactures.

With an extensive customer database throughout Africa, the company are well known suppliers of equipment into countries such as Botswana, Zimbabwe, Angola, Zambia, Congo, Nigeria, Tanzania and Mozambique.

The company goal is to carry on being the market leader and to deliver the best product accompanied by unsurpassed service.



New Product Release

M & B Exclusive Importers

Equipment Africa appointed as exclusive importers for the M&B Range of equipment. M&B was established on 3 February 2006 by Franco Magnani and Dido Boni. The founding partners began their professional experience in the automotive sector at a company in Correggio, leaders in the production of equipment for tyre specialists and car workshops, especially tire changers and wheel balancers. Franco Magnani started his technical-commercial experience in 1959 and Dido Boni exactly ten years later (1969). In January 1975, together with two other partners, they founded the company Sicam, remaining at the helm until August 2005 when they were bought out by Bosch and achieving success and recognition all over the world for their machines and equipment designed to solve the issues resulting from the constant evolution of tires and fitting them on rims. M&B was created to pass on all this experience and know-how to their heirs, who are, and will remain in the future, the supporting pillars of the new company.


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